The Story of Cahé and
Its Founders
The Genesis
To understand the brand's history, we need to go back to Cathy and Hélène's meeting in 2017.
After a professional career as an aesthetician and brand ambassador for luxury brands, Cathy decided to move to Paris to pursue her passion and enrolled in ISIPCA, a renowned school in the perfumery and cosmetics field. There, she met Hélène, who, after a purely commercial background, was curious to discover the beauty sector.
Hélène was already facing several skin problems that varied greatly from one period to another, including redness, imperfections, and dryness, and sometimes all at once. Unconventional skin needs that did not necessarily match the market's offerings.
Cathy, a beauty expert, guided her towards more natural cosmetics and taught her to pay attention to her skin's needs and also to product ingredients. Despite this, Hélène ended up with a large number of products in her bathroom because few treatments adapted to her skin's fluctuating needs.
There is also a strong need for more transparency in cosmetic products and a real demand for brands to make commitments.
The Launch
Throughout its life, skin is constantly evolving, even more so when faced with various environmental and physical factors such as menstruation or stress.
We are confronted with these variations, which can completely change the state of our skin, leading to dryness, imperfections, lack of radiance, etc.
Our personalization solution allows you to adapt your routine instantly with few products.
They talk about us
